Instagram now has more than 800 million monthly users and sky-high user engagement levels. And with 80% of accounts following a business on Instagram, it seems marketers may be more eager than ever to familiarize themselves with Instagram for their business.
Whether you’re developing your own account or working on behalf of a company, read on to find out the 10 best tactics for growing a larger and more free Instagram followers and likes. Let’s see them one by one in detail:
1) Post constantly (at least once a day)
The Tailwind visual marketing tool studied over 100,000 Instagram profiles in 2017 to understand how posting frequency affects follower growth and engagement rate.
They found that the more often you post, the more likes and followers you get.
According to the study, profiles that post seven or more times a week (or at least once a day) get free Instagram followers faster than those who post less frequently.
You can nearly double your follower growth rate by going from less than one post per week to 1-6 posts per week.
Reminder: Post constantly on Instagram. Brands that come into a smooth stream with Instagram posts tend to see the best results.
With Instagram’s algorithmic timeline, consistency comes as a key element to seeing your posts and appearing at the top of the timeline. If your posts are shared regularly and garner good engagement, according to Instagram’s algorithm they should be near the top of your followers’ feeds.
2) Try videos, live videos and stories
Even though Instagram started out as a photo sharing network, it has managed to grow beyond photos. With features like video, live video and stories, brands can now create many different types of content to engage their fans and grow their following.
Here are some compelling reasons to try posting these new types of content:
Average engagement for videos is growing faster than average engagement for images. When you go live on Instagram, you will appear right in front of the Stories feed More than 250 million people use Instagram Stories every day 68% of marketers surveyed plan to create more Stories in 2018
3) Study and use quality hashtags
The correct hashtags (and location tag) can expose the image to a large and targeted audience, and Instagram users don’t seem to be bothering with the hashtag in the same way they might on other social networks.
Thanks to its popularity, it is even possible to follow a hashtag now!
Simply Measured did two studies and found that Instagram posts with both hashtags and a location tag get higher average engagement. In other words, hashtags might be your best bet for getting a fast following on Instagram.
Even though Instagram allows a maximum of 30 hashtags per post, TrackMaven found that 9 hashtags appear to be the optimal number for achieving maximum engagement.
With free Instagram tools like Display Purpose, Focalmark, and AutoHash, you can easily get quality and relevant hashtags for your Instagram posts. For example, with Display Purpose, you simply write a few words on your image and it will recommend the best hashtags to use.
4) Share user-generated content
The simplest way to think about user-generated content is this: Brands take the best user content from around the web and highlight it on their social media or other platforms by giving credit to the original creator (user).
In addition to growing your following, digital intelligence firm L2 Inc found that user-generated content also increases the likelihood of an Instagram follower becoming a customer.
5) Collaborate with others
Another great way to extend your reach on Instagram and grow your following is to collaborate with others, through partnerships or sponsorships.
If you have the budget for social media sponsorship, then influencer marketing may be for you.
6) Publish at your best moments
Each brand has its best times to post. You have yours too!
The timeliness of a post is one of the main factors in the Instagram algorithm. So the best time to post on Instagram is when your followers are most active.
This information can be obtained by visiting the Instagram Insight section on your profile.
7) Use your own analysis
One of the primary ways to grow your Instagram is to post high-quality content that your followers like and would like to interact with.
How do you know what content your followers like? Again, Instagram Insights gives you the data to figure out which posts your followers like.
Do you notice trends?
Does a certain type of image get more impressions or engagement? Post more of those images and see if your followers continue to like and interact with them.
8) Involve your fans
In the Instagram algorithm, engagement is one of the most important considerations (perhaps the biggest consideration) in determining how many people to show a post to.
The more engagement a post has, the more people will see it in their feed.
With a lot of engagements, your posts can also be featured in the main hashtag posts or the Explore tab, reaching even more people. And possibly gaining more followers.
A great practice is therefore to engage your followers by liking or replying to their comments on your posts. Since they’ve taken the effort to check your posts and comment on them, it’s nice to reciprocate by continuing the conversation.
9) Prize competitions
The most commented Instagram posts are generally those about sweepstakes.
These posts are ideal for increasing your reach on Instagram and gaining new followers. For example, you can invite your followers to comment with their favorite emojis or tag a friend to enter the contest.
10) Boost free Instagram followers with GetInsta
As the best get Instagram followers app, GetInsta provides free and effective app dedicated to help you get unlimited real Instagram followers & likes easily and quickly.
It provides you with 3 easy steps to get real and high-quality Instagram followers and likes, which helps improve your Instagram presence.
Step one: Download GetInsta and create an account,
Step two: Earn coins on the app
Step three: get your own followers and likes.