B2B TWITTER STRATEGY: TIPS FOR GROWING YOUR TWITTER PRESENCE

Is it even possible to be on top of things if you are not following the latest hashtags? Twitter is the one-stop-shop for all things news. Whether it’s sports, politics, celebrity breakups, new fashion lines, or even new DIY methods, Twitter has it all. This social platform boasts more than 206 million daily active users. That’s right! At any given time, millions of people are either tweeting, retweeting, liking, or sending direct messages on this platform.

So, anyone who wants to grow their brand or connect with more people can easily make a home here. Users may look for authentic sources to purchase safe Twitter followers to boost their profile rapidly.

Of course, it is easier said than done. Getting prospective clients and business partners to follow you is a challenge. But luckily, there are a few tricks you can use to grow your Twitter presence. These include:

Setting up Your Bio

Did you know that bios matter on Twitter? The algorithm will instantly match you with people with similar bios. So, you have a much higher chance of connecting with like-minded people if you make it clear that you are one of them. Start by completing this simple step, and you will be happy you did so.

Getting a Head Start

What happens when you find an interesting page that very few people follow? For most people, this is a turnoff. They think, ‘if nobody else sees the value in this user, why would I?’ Then they look for people with bigger followings. You might be a victim of this way of thinking because people follow the masses in most cases. Want to know how you can fix it? Easy! You can buy Twitter followers fast and present a strong front. People will see that you already have a solid footing and want to be part of your following. It makes it much easier to grow organically.

Being Relevant

What kind of audience are you targeting? Say, for example, that you focus on travel tips. In this case, you are free to share resources on traveling. The choices are endless, from what to wear to what to pack down to accommodation options and even travel vouchers. However, veering off travel tips can confuse followers who may feel that you no longer serve their needs. Study your analytics and understand what topics your audience responds to, then capitalize on that.

Jumping on Trending Topics

Naturally, you cannot jump on each trending topic as it may seem off. For example, you cannot be tweeting about politics one minute and the next; you are talking about makeup then moving on to sports. While news outlets can get away with this to-and-fro, individual accounts cannot keep up with it. So, you need to look for topics that align with your message. Do not just pick a hashtag and run with it. Instead, look for a clever way to incorporate it into your message. Otherwise, it will be obvious that you are just jumping on a trend that can make people dismiss you.

Being Visual

Start with your bio. What are you selling, or who are you? People want to put faces to names or products to brands. You will notice that accounts with real pictures seem more authentic and appeal to more people. Be creative with your visuals, even in your content. For example, suppose you are selling clothes. How about sharing styling ideas? People will be more interested in your account because other than getting good deals, they can also get help. The visuals also make you more memorable and will make it easier for you to score more leads.

Being Consistent

Have you heard of content calendars? They work wonders. We live in the age of content creators. These are individuals who live and breathe social media content. So, at any given time, they are thinking of new ways to engage their audiences. It shows in their numbers which also translate to revenues. Do you want such success? Then you, too, need to be as hardworking as these creators. After figuring out what works for your audience, start filling your timeline with content. You can do it every few hours or daily, ensuring that your followers do not go long without engagement. Consistency is the key to retaining your followers. Else, they will unfollow you and look for other engaging accounts.

Engaging your Followers

Are you getting messages or comments from your followers? Respond to them. If people know that you are willing to engage with them, they are more likely to interact with you. Of course, this interaction only increases your visibility, enabling you to gain even more followers. Also, do not hesitate to follow other influential people. For example, if you are a beauty influencer, follow others who have similar interests. If you like their content, retweet it. Some of them might respond by retweeting your posts, and you can get a symbiotic relationship going. Do not just post and go off- doing so will only hurt your chances of retaining a good following.

Marketing your Account

Growing your followers will not come easy. Other than buying followers, you can also pay people to promote your account. They can reach audiences that you may not have reached by yourself. But of course, you must be consistent with your content and ensure that you are offering quality. Otherwise, even if the marketers promote your account, you may not have enough to retain the interested followers.

Cross Promoting Your Account

Your Twitter account may not have many followers, but do you have other social accounts? If yes, use them to your advantage. Let people know that you are active on Twitter and would appreciate a follow. You can save a lot of time and money this way.

Most importantly, study your audience. Most people see high engagement rates during late afternoons and during weekdays. However, your statistics may not show the same frequency. So, rather than going with what other people have experienced, you will need to experiment with your account. For example, try posting during early afternoons, then move to later or earlier hours. You are sure to get the perfect timing after a while. All the best!

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