Six Steps for Marketing Your Training Internally

Offering employee training programs not only helps the employees upskill but also the organization. It boosts the productivity of the employees, thereby contributing to the growth of the organization. Employee training boosts the morale of the employees.  They are more likely to invest in the organization emotionally if they feel that they are being valued.

Although employee training provides all these benefits, managers fail to implement training and development programs in their organizations. The main reason is that no attempts are being made to educate the employees on how these training programs can help them in their careers.

It doesn’t matter how well you designed the course, if it’s not consumed by your learners, then it’s a waste of time. So, in this article, we have listed a few strategies through which you can promote your course within the organization and encourage your employees to enroll in the training program.

1)Leverage technology:

Most of the employees are very reluctant to sit in a classroom and attend long lectures for obvious reasons. But by leveraging tools like LMS(learning management systems), you can make learning fun. Such tools allow employees to finish their training from anywhere, anytime.

TalentLMS is one such tool that is easy to use and has gamification features like badges, leaderboards, and rewards which makes learning more fun and engaging. The rewards and badges can motivate the employees to perform better. It can also create healthy competition among the learners.

2)Know what your audience needs:

Before designing the training program, you need to understand to whom you want to deliver and why they should consider it. You should evaluate how this training program can improve the skills of your employees and help them grow in their careers. Sometimes you need to design tailored training programs to target the right group of learners.

When you offer your employees what they need, it won’t be difficult to improve your course completion rates.

3)Map out your goals:

Taking time out to map your goals and objectives to define measurable outcomes is an essential part of any successful process. When advertising your training programs, these goals will serve as the structure of the strategy and be used as key performance indicators. You need to have clearly defined objectives that are achievable and realistic.

4)Create interest:

Many people are selective in doing things. You have to be clear on what you want to convey through our course. Have your USP(unique selling point) clear. For instance, if you notice that many of your employees lack confidence and communication, you need to adapt your campaign to solve these issues.

Your course introduction should be short, precise, and on point. No one is interested in long courses which take many hours to complete. Be clear on the objective, timeline, and benefits of the course. In this way, you can generate curiosity and interest among your learners.

5)Offer rewards on completion of course:

Who doesn’t love rewards and benefits for their work? Sure everyone does. Bonuses and rewards are proven to be the key ways to motivate your employees to take some action. You can offer promotions on completion of some courses. Gamification offers features like badges and leaderboards which can be a good reward for the hard work. You can offer gift coupons and similar other forms of incentives as well to motivate your employees to take up the course.

6)Run a campaign:

You can run an amazing marketing campaign depending on your budget. Newsletters, emails, banners, open discussions about the course, and much more. You can do many things to create awareness of the training programs. You should run these campaigns at the right time, that is, just a few days before you launch the course, and create that urgency within your team.


Designing a course and marketing it well can be a difficult and time-consuming task. However, you can follow these amazing strategies to create some buzz around your course. But, these are not the only ways, you can create a few more strategies depending on your goals and objectives.

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