YouTube Originals is now in India – YouTube Originals offers programs from across multiple genres such as music documentaries, reality series, talk shows and scripted series. The first original shows from YouTube debuted on its premium service in 2016, which was a series from some of the platform’s most popular video creators.
While YouTube has thrived on original content created by users, under ‘Originals’ it will feature content from some of its most successful creators/ partners.
YouTube Originals is now in India
Programs from Hollywood stars were also added as well as a batch of children’s shows like “Fruit Ninja Frenzy Force” were released. YouTube Originals offers programs from across multiple genres such as music documentaries, reality series, talk shows and scripted series.
YouTube said it had run two sponsored shows as pilots, working closely with advertisers to test the market and it claims to have received a phenomenal response. Previously YouTube rolled out many more features like now you can Check How Much Time You Spend Watching YouTube Videos and Enable YouTube Dark mode in Android.
Get access to YouTube Originals
YouTube Premium members have access to YouTube Originals right when they are released, at no additional cost. Check out the YouTube Originals YouTube channel to find released titles. YouTube Original series and movies are also available for purchase in select countries where YouTube Premium is not available. If you’re in a country without YouTube Premium, please check out Google Play Movies and TV to see if the title is available.
YouTube TV members also have access to YouTube Originals at no additional cost. You can find them in YouTube TV on all of your devices, on youtube.com, or in the YouTube mobile app.
Start watching YouTube Originals Movies and Series
You can identify YouTube Originals when you see the YouTube Premium badge below the video.
YouTube Original series and movies are available to watch on youtube.com and the YouTube mobile app. If you exit out of YouTube while watching a series episode or movie, your video position will be saved and you will be able to pick up where you stopped watching.
Prior to the roll out, YouTube ran two sponsored shows as pilots to test the market. The shows were based on “Cricket” and featured cricket hosts—Gaurav Kapur and Vikram Sathaye. YouTube Originals is aimed at boosting the overall online video ad-spends in India. The service aims to release 50 new shows worldwide in 2019. YT Originals has so far released a total of 60 projects.
YouTube has gained tremendously from this trend and reaches 245 million unique users per month with daily active viewer base growing at 100 per cent year-on-year, he added.
Players like Netflix and Amazon Prime Video — which operate on a subscription model — have been investing millions of dollars on creating original content, including from India.