Have you implemented digital marketing strategies before? If you had, then you probably know how effective and crucial keyword strategies are to your content marketing success.
Most successful businesses today know how to implement keyword strategies that complement search engine algorithms. This marketing tactic enables companies to rank first on the search engine results page (SERP).
For example, Digital Spotlight, a premier Australian-based digital marketing agency, uses advanced statistical analysis to determine high-quality keywords.
One of the most constant questions people ask regarding keyword strategy is: what is the correct number of keywords per page to rank on SERPs? Follow-up queries include questions regarding keyword limits.
This article provides you with general guidelines on how many keywords you should focus on per page if you want to increase your chances of ranking on the SERP.
The Number of Keywords to Use per Page
If you have been monitoring your traffic from Google, you already know that a single page can rank for hundreds or even thousands of high-quality keywords.
However, you may wonder what precise number of keywords ranks an average page. One way to determine this keyword number is to compare various top-ranking pages’ keyword entries.
A report showed that the average number one ranking page would also rank in the top 10 for about 1,000 other relevant keywords. On the other hand, the lower ranking pages usually rank for fewer keywords.
You may focus on a single primary keyword per page while using two or three search engine optimization (SEO) keyword variations. SEO is a marketing strategy focused on increasing your site’s visibility and organic (non-paid) traffic.
Moreover, each page should center around a single topic using the most critical SEO keywords. Consequently, you may choose one to three keywords for each page.
That is the basic answer to how many keywords you should focus on per page. However, other factors, such as site performance, can affect your chances of getting the highest rankings on the search engine results pages.
Furthermore, ranking for a more popular keyword typically results in ranking for a more significant number of relevant keywords.
There is a keyword limit, i.e., the maximum number of keywords you can put on your page. Generally, there are three types of keywords:
- Primary keywords: People also refer to this type of keyword as “main” or “targeted.” Typically, one keyword is optimal for content or a page.
- Secondary keywords: You may also pick one to three keywords related to your primary picks as your secondary ones. These keywords can help shape your content.
You can use secondary keywords to develop sections in your content by inserting them in subheadings and subsequent paragraphs.
- Tertiary keywords: You may choose a maximum of five tertiary keywords that add value to your content. However, it would help if you were careful not to commit keyword stuffing.
Keyword stuffing typically occurs when you exceed keyword limits or go beyond the optimal number of keywords.
What Are SEO Keywords?
Your SEO keywords are the primary terms or phrases in your page content, making it possible for users to see your site via search engines.
A well-optimized website for search engines understands what potential visitors are looking for using SEO keywords that help link searchers to your website. These keywords are one of the critical aspects of effective SEO.
Consequently, you may need to know how individuals search for your products, services, or information. This step helps users find your brand easily.
Otherwise, searchers may visit one of the many other pages in the search list. Implementing high-quality SEO keywords can help your site rank above your competitors.
For that reason, developing a keyword strategy is one of the first and most essential steps in any search engine optimization project.
Keywords directly link to SEO when running an effective search marketing campaign. If you want your website to rank, you should invest time and effort to ensure that your SEO keywords are highly relevant to your target audience.
You may observe the keyword density for the top-ranking pages in the SERP for your target keyword to get a good grasp of the ideal density.
Additionally, you can refer to the keyword density for your top-ranking content for similar topics to find a good starting point.
Some studies show that the ideal keyword density falls between 1% and 3%. Typically, you should have a lower keyword density if your content is longer. You want the keyword to show up enough times for effective SEO without keyword stuffing.
Consulting with a digital marketing agency is your best move if you are not confident in developing and implementing keyword strategies on your own.
The general rule of thumb is this: your keyword strategy is acceptable if your content is not awkward-looking and reads naturally.
Remember to use your keywords in suitable locations on the page to get the optimal SEO value out of them.